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The new design brings the brand’s signature taboo-breaking tone front and center while refining key visual elements.
November 21, 2025
By: Lianna Albrizio
Associate Editor
Personal Care Brand Goodwipes is getting cheeky about their brand identity. The plant-based flushable wipes brand spearheaded a 360-degree brand refresh featuring cheeky experiential activations, refined display-worthy packaging and a revamped website. Design updates include a bold, yet minimalist aesthetic showcased by color-washed, display-worthy packaging. The new design brings the brand’s signature taboo-breaking tone front and center while refining key visual elements to communicate...
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